#1 Marketing & Advertising Podcast in MENA - We're here to shed light on all things marketing, advertising and more. Listen-in to hear it from guests, expert…
43:179K views · 3mo ago · 43:17
Guest: Andrew Ene
AI is changing performance marketing faster than ever—but is it making marketers obsolete? We explore how AI-powered tools like Performance Max are transforming campaign management, why audience signals are becoming more important than keywords, and the biggest misconceptions surrounding automation.
47:349.9K views · 5mo ago · 47:34
Guest: Lubna El Bannan
Today, brands need connected ecosystems, smarter automation, and AI-powered workflows that actually drive business growth. We also explore How AI is reshaping agencies and creative teams Why modern marketing is shifting toward profitability, not vanity metrics The evolution of Meta and performance marketing The importance of data integration and customer journeys Why human strategic thinking still matters in an AI-first world How brands can scale smarter without overspending
36:539K views · 6mo ago · 36:53
Guest: Sarah Sikander
In this episode of Below the Fold, we sit down with Sarah Sikander, founder of Sandbox, the UAE’s first agency focused on product placement in film and television. From working across Europe in tech and marketing to launching her own venture in the Middle East, Sarah shares how she identified a gap in the region and built a business around it.
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