1:42:48Why Mike Fernie Left DriveTribe to Go Solo on YouTube
635 views · 9mo ago · 1:42:48
Mike Fernie spent 8+ years at DriveTribe, became Head of Video, and helped build some of the channel’s most-loved nerdy engine deep dives — now he’s gone solo on his own YouTube channel. We talk Clarkson/Hammond/May behind-the-scenes, how YouTube actually rewards consistency, and what Mike’s building next (including a big-turbo XJS and the infamous V10 MX-5).
Topics: Mike Fernie: the quick backstory (engineering → car media) · Leaving DriveTribe: why he went solo (and what changes) · Making videos people actually finish: workflow + production choices · What the audience really responds to: retention, comments, feedback loops · DriveTribe’s evolution: what worked, what got harder over time · From mech eng to car journalism: how Mike got in