230K views · 1mo ago · 1:21:46
Guest: Thomas Brag
Today on The Colin & Samir Show we sit down with Thomas Brag, co-founder of Yes Theory. For over a decade Yes Theory has told hopeful, human stories about the world, even as the internet rewards the opposite. We get into how he thinks about positivity versus virality, why he assumes no one cares about a video until he gives them a reason to, and how reframing an idea can turn something nobody watches into one of your biggest hits.
Topics: What is Yes Theory · Balancing Positivity and Virality · Videos vs. Shows and the Future of YouTube Formats · The Dream That Changed Everything · Creator Vs Filmmaker Mindset · How the YouTube Landscape Has Changed