Everyone Hates Marketers (by Louis Grenier)

Professionalism is Killing Your Brand: Here's the Cure

2.5K views · 2y ago · 56:53

Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand. Episode page RESOURCES MENTIONED Deck Of Call To Action Podcast

Topics: Redefining professionalism · Dave's journey · How Dave's strategy generates leads · First steps to being more yourself · Why going "too" narrow is important · Self-deprecation as a copywriting tool

Funnels Don't Build Businesses: Here's What Does

2K views · 2y ago · 56:26

Guest: Funnels Don't Build Businesses

RESOURCES MENTIONED Just Listen: Discover the Secret to Getting Through to Absolutely Anyone by Mark Goulston The Trivium: The Liberal Arts of Logic, Grammar, and Rhetoric by Sister Miriam Joseph and Marguerite McGlinn

Topics: The difference between a funnel business approach and a real business · The importance of the backend in a business · The weaknesses of the influencer model · The 5 Lightbulbs Framework · How to implement the framework · What is a good argument to sell your product?

How to Build a Content Strategy That "Drives Pipeline"

1.2K views · 2y ago · 51:22

RESOURCES MENTIONED Everyone Hates Marketers Ali Abdaal Semrush Ahrefs CONNECT WITH SARA CONNECT WITH LOUIS THINGS I SELL THAT I'D LIKE YOU TO BUY The Fcking Fast Buyer Insights [F2BI] System

Topics: Sara's pet peeve · First actionable steps · How to find and convince the right people for content marketing · Getting people involved · When did you drive more pipeline · Sara's content strategy process

25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin

524 views · 2y ago · 1:02:06

Leah Tharin, a B2B growth veteran with 25 years of experience, rips apart the bullshit and delivers actionable insights you can actually use. No jargon. No fluff. She breaks down what PLG (Product-Led Growth) really means and how to make it work for you, even if you're not a SaaS unicorn.

Topics: What would be product-led growth and sales-led growth if they were a board game · Cutting through the jargon · Breaking down product-led growth · Breaking down sales-led growth · When to choose between PLG or SLG · Step-by-step guide with a sales-led company

Know Your "Enemies" — A Practical Guide to Competitive Intelligence

266 views · 2y ago · 53:29

This episode gets real about knowing your competition and using that knowledge to stand the fck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the "customer-obsessed" BS and show you why keeping a close eye on your "rivals" is paramount.

Topics: Customer obsession vs Competitor obsession · Is competitive intel only for B2B SaaS? · Defining competitive intelligence · How do you identify threats? · Practical case with a cinema · How to start a competitive intelligence department?

How to Make Products That Stick (With PepsiCo's Chief Design Officer)

389 views · 2y ago · 52:21

With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor at the center of everything. It sounds a bit cliché, doesn't it?

Topics: Human Centricity vs Customer Centricity · 3 vectors to hit the right note with your product · How to market your product to any potential buyers · How to reduce your chances of making mistakes · Is it possible to learn confidence · The 3 forms of love

Stop Wrestling With Pricing: How to Set Prices Customers Want

692 views · 2y ago · 58:37

RESOURCES MENTIONED A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas by Warren Berger The Brainy Business Podcast CONNECT WITH MELINA CONNECT WITH LOUIS THINGS I SELL THAT I'D LIKE YOU TO BUY The Fcking Fast Buyer Insights [F2BI] System

Topics: The pricing paradox · Pricing psychology & finding the perfect price point · Putting theory into practice (step-by-step guide) · How to understand what's beyond the core product of your business? · Looking at the competition · Main pricing principles

How to Find SPICY Angles That The Right People Cannot Ignore

378 views · 2y ago · 59:23

In this episode, we sit down with PR expert and author Lucy Werner to uncover the secrets behind crafting compelling angles for your content. Whether you're pitching to journalists, writing blog posts, or planning podcast episodes, the right angle can make all the difference in capturing your audience's attention.

Topics: Knowing how to launch · Who to pitch your product to · How to choose a good story angle · Criteria to create a great story angle · How to reach an advanced level of PR · Lucy's process for choosing an angle