GSD Gyms

AI for Gym Owners: How This Gym Runs Retention and Ads on AI

460 views · 2d ago · 16:05

Gym owners who want to see the plan behind $100K a month gyms can start here This AI for gym owners talk starts with a simple idea. Pav says no single change grew his gym. It was 43 different things, and he treats every one of them as a system with inputs, a process, and outputs. The ones that pay off most save him time and keep him from hiring.

Topics: Why most gyms use AI the vanilla way · The best use cases for AI in a gym · No single change grew the gym: 43 systems · The newest system: a roadmap for the first 100 days · Where the idea came from: Never Lose a Customer Again · Studio OS and the page every new member gets

Gym Reactivation Campaign Results: What Worked, What Broke

515 views · 1w ago · 11:27

Guest: Gym Reactivation Campaign Results

Gym owners who want to see how we help gyms reach $100K a month and beyond can start here Gym reactivation campaign results: 814 old leads, 3 new members, $0 spent. Here's what to fix before you run yours. It did not go perfectly, and that is the best part. The first text landed while his front desk was in a training session, so leads waited an hour. The trial leads also converted harder than his usual referrals, because he brought them in instead of the other way around.

Topics: The play from the Friday call · How he built the campaign with AI · Problem 1: the front desk was in a training session · The results: 104 replies and 70 opt-outs · 12 booked, 9 showed up, 3 became members · Problem 2: why these leads converted harder

Gym Reactivation Campaign: Your Old List Could Be Worth $60K

565 views · 2w ago · 16:50

Guest: Gym Reactivation Campaign

Want to see how working with GSD Gyms gets studios to $100K a month and beyond? Start here In this episode you'll learn Why the only goal of every message is a reply, never a link Why you tease the offer instead of telling it Why you call the second someone replies yes instead of texting back the details

Topics: The most valuable video you will watch this year · What this episode covers and where to get the playbook · A GSD member gym's results from five messages · What a reactivation campaign is and who goes on the list · Why the only goal is a reply · Choosing your offer

Gym Marketing Budget: Stop Guessing and Use This Formula Instead

445 views · 3w ago · 5:11

Guest: Gym Marketing Budget

This is part of how we help gym owners get to $100K a month. See the plan here Stop guessing your gym marketing budget. Mike Arce walks through the exact formula: CAC x Sales Target = what you should spend. Some owners set their gym marketing budget at 10% of revenue. Others spend whatever is left in the bank. Both start in the wrong place. The better move is to pick the result you want first, then work out what it costs to get there.

Topics: Why most budget advice starts in the wrong place · Reverse engineer where you want to be · The formula: CAC x sales target · The weight loss example · The formula at $100 per member · How to find your customer acquisition cost

Gym Membership Pricing: The Mistake That Keeps Studios Under $10K a Month

1K views · 1mo ago · 1:14:40

Guest: Gym Membership Pricing

Want to build systems like this inside your own gym? Start here Amy charges $49 a month at her Omaha fitness studio. Mike shows her live why to raise prices, who to charge more, and how to sell it. Mike visited in person and walked through a full pricing and sales overhaul on camera.

Topics: 120 active members and current revenue · The credit card debt stat and why affordability is subjective · Building the customer avatar from a single favorite member · Who leads the call wins the sale · Why pricing consultants cost companies millions · The decoy effect and the no brainer pricing tier

Gym Churn Rate Under 4%: The Systems Behind a CrossFit Gym That Runs Itself

705 views · 1mo ago · 34:37

Want to see how we help our members reach 100k/month? Start here CrossFit Elkhorn keeps gym churn under 4% with 233 members. Here's the weekly scorecard, class standard, and coach scoring system behind it. The average CrossFit gym churns members far faster than that. Trevor Baxter has run CrossFit Elkhorn in Omaha, Nebraska for 12 years, and his gym churn rate sits at 3.85% for the year, which means his average member stays close to 29 months.

Topics: Trevor's churn number, and why it matters · What 3.85% churn actually means for retention · The job to be done, and why every member comes for something different · CrossFit Elkhorn's core values, explained · 233 members and $210 average client value · Inside the weekly scorecard

How to Grow a Fitness Studio: Hitting Record Months and Opening a Second Location

585 views · 1mo ago · 40:58

This is part of how we help gym and studio owners like Stephanie build systems that grow revenue and retention. See the plan here Stephanie Swanson's boutique fitness studio growth story starts with a simple problem: she did not know her own numbers.

Gym Facebook Ads Using AI: $3 Cost Per Lead in a 9,000-Person Market

695 views · 1mo ago · 19:39

Why he chose a two week trial with no charge instead of worrying it would devalue his gym The 70 to 75% trial-to-paid conversion rate that made the offer make sense Why most agencies get blamed for bad creative instead of a bad account setup

Topics: $3 cost per lead, 84 leads in 10 days · Welcoming Joel and setting up the story · Inside Joel's 17,000 square foot gym · The two week trial offer that started it all · The 70 to 75% trial to paid conversion rate · The $15 daily budget and why Mike called immediately

The Gym Sales Process That Creates Members Worth $30,000

1.5K views · 2mo ago · 28:21

This is part of how we help gym owners build sales systems like Matt's. See the plan here Matt charges $600 a month, keeps under 2% churn, and earns $30K per member. Here's his exact gym sales and referral system. Matt runs Recoup Personal Training with his wife Stevie and business partner Bo, and joined Mike at the A-Class retreat to break down the sales process behind those numbers. This is not about closing harder. It is about everything that happens before the close.

Topics: The average member math: $1,400 versus $30,000 · Welcoming Matt and introducing Recoup Personal Training · $600 a month, under 2% churn, and what that means · Why raising prices does not have to cost you members · Why sales are lost in the first few minutes · What most people get wrong about rapport

Part 2 - Saving a Struggling Pilates Studio: Live Coaching With Mike Arce

770 views · 2mo ago · 1:25:45

This coaching session is part of how we help studios everywhere fix sales, offers, and retention. See the plan here Mike coaches a struggling Pilates studio owner on phone sales live: avatar building, referral strategy, and a real walk-in prospect.

Topics: Welcome back for Part 2 · Building Jess's avatar, meet Brenda · Finding Brenda's biggest insecurity · The fishing analogy for hooks, lines, and offers · How many members her studio can actually hold · Live roleplay: selling the $39 trial over the phone

Saving a Struggling Pilates Studio: Live Coaching With Mike Arce

768 views · 2mo ago · 1:32:06

This episode is for any struggling pilates studio owner, or any boutique fitness studio owner who feels like they are doing everything right and still losing ground. Mike coaches her live the same way he coaches the studios inside GSD Gyms, using real numbers instead of guesses.

Topics: Jess's viral Pilates studio story and why this episode exists · Welcoming Jess to the podcast · Studio peak revenue versus current revenue · Revealing an 11.3% monthly churn rate · Calculating her lifetime value and book of business · What her book of business would be worth at 4% churn

Gym Facebook Ads: Get Members, Not Just Leads

420 views · 3mo ago · 8:37

Guest: Gym Facebook Ads

If your team has ever asked how many leads did we get instead of how many members did we get, this gym leads vs members breakdown is for you. In this episode you'll learn The exact CAPI setup Mike tells every agency to put in place

Topics: Demanding this from your agency · What CAPI actually stands for · The checklist Mike is giving away · Lead, book, show, close: the real funnel · The real winners hiding in your numbers · Why lead volume is the weakest metric

Why Gym Ads Fail (It's Not Your Ad Agency)

413 views · 3mo ago · 34:51

Want to see how we help gyms get to $100K a month? Here's the plan the best gym owners are following right now In this episode you'll learn The Google review numbers that make a gym look credible instead of shaky Why 1 in 9 gyms miss the easiest fix on their entire Google listing

Topics: The weakest link problem · Reputation, the first weak link · Why 80 percent of consumers check you out first · The Google review numbers that build trust · Why 1 to 2 new reviews a week matters · The Google listing update most gyms skip

How to See Every Ad Your Gym Competitors Are Running

327 views · 3mo ago · 16:12

Curious what it actually looks like to build with us? Start here Mike found a competitor a mile and a half from one of his gyms. She has no idea he is watching. Studying competitors sounds like copying but it is actually the fastest way to find out where you already win and nobody else has noticed.

Topics: Why Mike is not pro competitor focused marketing · Two reasons competitor research still helps · Picking a random studio to analyze · Building the competitor breakdown prompt in AI · A quick note on the Meta connector · The sweep results start coming in

AI Systems This Gym Owner Uses to Retain 856 Members

468 views · 3mo ago · 56:51

Curious what it actually looks like to build with AI instead of just talking about it? Start here 856 members. Under 3% churn most months. One hire changed how this gym runs everything. Everyone assumes AI adoption means fewer people on payroll.

Topics: Dave Rafuse returns, GSD record holder recap · Going all in on AI early · Hiring for AI instead of doing it all himself · Why AI architect is the fastest growing job in the industry · The interview question that filters for AI mindset · Building a 4 day visit itinerary in 10 minutes