Inside Insights podcast

Why consumers lie about what they really want

40K views · 2w ago · 35:03

Guest: Mariline Alsuar-Dean

Ever wonder why the reasons consumers give for their choices so often lead you astray? When your category carries stigma and emotion runs deep, what people say and what they actually want rarely match. In this conversation with Mariline Alsuar-Dean, Global Consumer Insights Director at Reckitt, you'll learn how to create the safe conditions, use the right techniques, and triangulate the right data sources to surface the consumer truth hiding beneath stated answers.

Why faster insights won't fix your decisions

56K views · 4w ago · 35:14

Guest: Alexander Shmelkov

Think faster dashboards and real-time data will sharpen your brand decisions? The bottleneck isn't speed, it's whether an insight actually changes what your business does.

What it takes to actually win with AI

166K views · 1mo ago · 59:09

Guest: Nataly Kelly

Everyone's racing to adopt AI, but almost no one is actually winning with it. The difference isn't more tools, it's connecting your consumer learning so every decision makes the next one smarter. In this conversation with Nataly Kelly and Steve Phillips from Zappi, you'll learn why 93% of organizations use AI while only 8% have reached true acceleration, and what separates the two.

How the shopper funnel became a circle

53K views · 2mo ago · 46:31

Think the shopper funnel still moves in a neat, linear line from awareness to loyalty? That model is essentially dead, and clinging to it means missing where consumers actually decide today. In this episode with Nico Laruina from Nestlé, you'll learn why the funnel has become circular, how to stay grounded in local consumer truth across markets, and what it really takes to keep the shopper at the center when commercial pressure pushes back.