Helping overwhelmed e-commerce founders raise margins and simplify growth so the business is calm and profitable. Founder, Bakás & The Growth Dept.
9:0677 views · 2w ago · 9:06
Book a Profitability Diagnostic Call here (limited slots)
Topics: How Do You Know If You're Making Money? · The One Cost Most Sellers Forget (Tax) · Breaking Down a ₱1,000 Order · The 8% Income Tax Trap · Why Your ₱180 Profit is Actually ₱76 · What Happens When You Hit ₱3 Million (VAT Territory)
8:1978 views · 2w ago · 8:19
Guest: TikTok Shop Ads
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7:2033 views · 2w ago · 7:20
Book a Profitability Diagnostic Call here (limited slots) In this video, we break down the real peso math of running 1 strong storefront versus 6 fragmented shops at the exact same ₱1.2M monthly revenue—and why running multiple stores can quietly cost you ₱120,000 every single month.
Topics: Why sellers keep opening extra shops · Background: Operating Bakás & 300k+ units sold · The "More Lottery Tickets" trap · What actually happens: Splitting vs. Multiplying · Trapped cash in dead inventory boxes · Founder burnout: Managing 6 inboxes and 6 campaigns
6:2066 views · 3w ago · 6:20
Book a Profitability Diagnostic Call here (limited slots) In this video, I explain why treating your payout balance as profit is incredibly dangerous, why mixing personal and business money ("halo-halo") will blind you to your real numbers, and why refusing to pay yourself a fixed founder's salary will eventually make you hate the business you built.
Topics: The High Sales Illusion · Why Your Wallet Balance is Not Your Profit · The Danger of Just Checking Bank Deposits · Stop Mixing Personal and Business Money (Halo-Halo) · Know Your Operating and Variable Costs · Why You Must Pay Yourself a Founder's Salary
6:5453 views · 3w ago · 6:54
Book a Profitability Diagnostic Call here (limited slots) If you get sick for two days and your business stops making money, you aren't a business owner you are self-employed.
Topics: Business Owner vs. Self-Employed · The Live Selling Burnout Reality · The 3 Jobs You Are Doing Right Now · How to Audit Your Time · Building Simple Video SOPs · Why Thin Margins Stop You From Hiring
6:4039 views · 3w ago · 6:40
Book a Profitability Diagnostic Call here (limited slots) In this video, I explain why treating your payout balance as profit is dangerous, why mixing personal and business money ("halo-halo") will blind you to your real numbers, and why refusing to pay yourself a founder's salary will eventually make you hate the business you built.
Topics: Why Checking Your Seller Wallet is Dangerous · The "Bank Deposit" Trap · Cash Balance is Just Timing, Not Profit · Stop Mixing Personal and Business Money · Why You Need a Real Founder's Salary · Don't Be a Martyr Founder
4:1859 views · 1mo ago · 4:18
Join this channel to get access to perks In this video, I break down the Cost Waterfall framework to show you the exact layers where your money disappears. We cover the hidden costs you must deduct from your selling price, why VAT is not an operating expense, and why you must fix your profit per order before you pay anyone to scale your business.
5:1724 views · 1mo ago · 5:17
Book a Profitability Diagnostic Call here (limited slots) Most product founders price their items by guessing or copying competitors, only to realize months later that they have no actual cash left in the bank. If you don't know the exact layers where your money disappears, your business might be losing money on every single order.
Topics: Why Guessing Your Price Will Bankrupt You · The Cost Waterfall Method · Layer 1: The Government Share (VAT) · Layer 2: Revenue Leakage (Returns & Refunds) · Layer 3: True Product Costs · Layer 4: Channel & Platform Fees
14:50104 views · 1mo ago · 14:50
Book a Profitability Diagnostic Call here (limited slots) Most product founders price their items by guessing or copying competitors, only to realize months later that they have no actual cash left. If you don't know the exact layers where your money disappears, your business might be losing money on every single order.
Topics: Why Guessing Your Price Will Bankrupt You · The Cost Waterfall Method · Layer 1: The Government Share (VAT) · Layer 2: Revenue Leakage (Returns & Refunds) · Layer 3: True Product Costs · Layer 4: Channel & Platform Fees
5:4227 views · 1mo ago · 5:42
Book a Profitability Diagnostic Call here (limited slots) Many Filipino product founders reach a weird stage where sales are higher than ever, but they are constantly refreshing their bank accounts wondering where the cash went.
Topics: Why More Orders = More Expenses · The "High Sales, Low Cash" Stage · Why Your Cash is Always Tied Up · The Thin Margin Inventory Trap · Why You Don't Need to Sell Volume · The Payroll and Tax Reality
5:09275 views · 1mo ago · 5:09
Book a Profitability Diagnostic Call here (limited slots) If you have consistent sales but your bank account isn't growing, your profit margin is likely lying to you. Many Filipino founders are calculating a 60% margin, completely blind to the hidden platform fees, return costs, and tax obligations quietly draining their cash.
Topics: The E-commerce Profit Illusion · The Hidden Fees Eating Your Margin (Shipping, Platform, Packaging) · The Cost of Returns & Free Shipping Vouchers · Why VAT is Killing Your Bottom Line · Why Platform Dashboards Lie To You · Leak #1: Your Real Margin is Hiding
5:5058 views · 1mo ago · 5:50
Find out what’s stopping your ecommerce business from becoming more profitable → If your margins are too thin, generating more sales will actually make your business worse. In this video, I explain why feeling "broke" while scaling is a feature of this business model and how to fix it by demanding profit on every single order instead of sacrificing your own pay.
Topics: Why 10% Margins Keep You Broke · The "High Sales, No Cash" Phase · Why Your Cash is Always Tied Up · The Thin Margin Inventory Trap · Stop Selling Volume, Start Earning Profit · The Payroll and Tax Reality
9:20446 views · 1mo ago · 9:20
Find out what’s stopping your ecommerce business from becoming more profitable → Generating millions in revenue means nothing if your business is constantly strapped for cash. In this video, we break down why high-volume consumer product brands end up broke, why a 3x or 10x ROAS can be a vanity metric, and how cash gets trapped inside your warehouse inventory.
Topics: Revenue Is Not Wealth (The 8-Figure Trap) · Why Filipino Online Sellers Are Broke · The Inventory Trap: Why Cash Disappears · The Endless Restock Cycle & Burnout · Why a 3x ROAS Can Still Lose Money · How to Calculate Your Break-Even ROAS
7:19106 views · 1mo ago · 7:19
Find out what’s stopping your ecommerce business from becoming more profitable → Many e-commerce founders build their prices using a simple cost-plus-markup formula, only to wonder why there is no cash left at the end of the month.
Topics: The Worst Business Advice I Ever Followed · The Danger of the "Revenue First" Mindset · Why Cheap Pricing & Price Wars Destroy Brands · Copying Funded Startups Will Bankrupt You · Why The Founder Needs To Get Paid · The Profitable Brand Assessment
8:35339 views · 1mo ago · 8:35
Find out what’s stopping your ecommerce business from becoming more profitable → Many Filipino online sellers believe you have to sell cheap or "maka-masa" to generate sales in the Philippines. In this video, I break down why competing on price is a trap and why customers don't buy price they buy value.
Topics: Sales vs Profit: The Vanity Metric Trap · Why Your Platform Dashboard is Fooling You · Working Hard Just to Lose Money · How to Calculate Contribution Margin Per Order · The Profit Leak Waterfall Method · Why the Founder's Salary and Taxes Must Be Deducted
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