Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights th…
19:542.9K views · 2mo ago · 19:54
In a fairly inconspicuous SXSW podcast, two marketers shook the music industry. Jesse Coren and Andrew Spelman, two co-founders at Chaotic Good, explained how they make bands go viral. Their methods shocked people. Today on Nudge, I reveal how these two marketers use psychological hacks to manipulate the masses and make 'indie' bands mainstream.
9:401.3K views · 3mo ago · 9:40
Professor Richard Wiseman searched for the world’s funniest joke. He found it. But it wasn’t what he expected. Richard’s book Quirkology Richard’s book 59 Seconds Richard’s SubStack Unlock the Nudge Vaults Today’s sources
10:37912 views · 4mo ago · 10:37
Warning, you’ll hear a lie in this episode. You won’t be told it’s a lie. And 29% of those who listen probably won’t spot the lie. But if you watch till the end, you’ll learn the proven tips to spot lies like these with Professor Richard Wiseman.
7:482K views · 5mo ago · 7:48
Professor Richard Wiseman explains why some people are luckier than you. And how all of us can become luckier. Richard’s book Quirkology Richard’s book 59 Seconds Richard’s SubStack Unlock the Nudge Vaults Today’s sources Milgram, S. (1967). The small-world problem. Psychology Today, 1, 61–67.
17:471.4K views · 6mo ago · 17:47
Most restaurants have a major problem. Paying the bill. Give the bill too early, and the customer feels rushed. Too late, and they feel ignored. To solve this problem (and many more), Will Guidara turned to behavioural science.
18:382.1K views · 6mo ago · 18:38
In 2015, the media became obsessed with one man’s attempts to grow tea in the Scottish Highlands. The BBC profiled him on the One Show. Radio reporters flocked to interview him. Even the Chinese national news agency reported his work.
10:132.3K views · 7mo ago · 10:13
It’s stored in a vault in an unknown location. Only two KFC executives know the ingredients. Neither are allowed to fly on the same plane. But this secrecy is illogical. The recipe isn’t important. Today on Nudge, Richard Shotton explains how the secrecy makes customers more loyal.
10:081.5K views · 10mo ago · 10:08
It’s the most popular cocktail in America. But prior to 2015, almost nobody had heard of it. So, how did Aperol Spritz become the world’s drink of choice? By leveraging a well-known behavioural bias in a totally unique way.
12:301.2K views · 1y ago · 12:30
Guest: Oliver Burkeman
Could staring at a painting for three hours make you more productive? In this episode, I try a strange experiment inspired by bestselling author Oliver Burkeman. Based on lessons from his book Four Thousand Weeks, I stare at Picasso’s Guernica for three hours.
8:361.2K views · 1y ago · 8:36
In 2011, Coca-Cola introduced a white version of their Coca-Cola can. The drink inside was identical to original Coca-Cola, but customers drinking from this white can hated the taste. The white can made buyers think the Cola tasted worse.
15:423.4K views · 1y ago · 15:42
Today on Nudge, bestselling author and storytelling expert Will Storr explains why. Access the bonus episode Read Will’s book Watch Nudge on YouTube Sources Bransford, J. D., & Johnson, M. K. (1972). Contextual prerequisites for understanding: Some investigations of comprehension and recall. Journal of Verbal Learning and Verbal Behavior, 11(6), 717–726.
8:06896 views · 1y ago · 8:06
These researchers added three words to one text and saved 100s from cancer. But how? Today on Nudge, Niall Daly and Dr Giulia Tagliaferri discuss their county-wide study involving 55,000 girls. Their experiment had some eye-opening results, so I decided to copy it. I ran my own study on my listeners to see if I could increase my sales. Did it work? Listen to find out.
9:53111K views · 1y ago · 9:53
Guest: Oliver Burkeman
Why did Charles Darwin, Virginia Woolf, and Henri Poincaré all follow the same four-hour rule? In this episode, bestselling author Oliver Burkeman returns to explain why three to four hours of focused work might be the secret to productivity and peace.
6:025.1K views · 1y ago · 6:02
Grit is everywhere, praised as the secret to success in work and life, but does it really hold up? Today, Alex Edmans unpacks the evidence behind grit, exposing why this popular idea may be more appealing than effective.
13:382.2K views · 1y ago · 13:38
How a simple question can increase reviews by 400% Why “The World’s Deepest Trash Can” decreased littering by 81% Bas’s book Online Influence Watch Nudge on YouTube Sources Fogg BJ (2019). Tiny habits: the small changes that change everything. Boston: Houghton Mifflin Harcourt.
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