Operators Podcast

Amazon Playbook: 5 Things DTC Brands Must Get Right to Scale Profitably

3K views · 2d ago · 1:13:42

Guest: Amazon Playbook

1. Always stay in stock 2. Executive ownership 3. Tailor your catalog 4. Protect your reviews Powered By Aftersell Fulfil Richpanel Northbeam Saras Analytics Postscript Operators Portal Chapters

Topics: Meta CPMs Only Go Up · Mike’s 5 Things to Scale · Never Go Out of Stock · Trevi’s Golden Path · Jason Coaches Katy · You Need a Champion

Inside a New DTC Brand’s Ad Engine, Run in 6 Steps: Operators Build (E10)

16K views · 4d ago · 1:07:18

“Creative supply chain is the essential ingredient of demand.” Get all the resources from this episode 6-step framework Brief template Hook training guide 1. Message 2. Source 3. Media Formats 4. Creative Approach 5. Funnel Role 6. Production Checks

Topics: Winks Supply Chain · As Good as Your Insight · Mining Reddit & Reviews · Persona Burner Phone · Sourcing Your Creative · A $20K Creator Portfolio

How Hulken Hit $50M Without Raising: Founder Alex Schinasi

5.1K views · 1w ago · 1:24:00

“We didn’t actually choose them. They chose us.” Can a bootstrapped brand enter Target and Costco while still growing DTC? Alex Schinasi (Co-Founder & President, Hulken) joins Matt Bertulli (Founder, Pela Case & Lomi) and Mike Beckham (CEO, Simple Modern) to unpack how a two-time SaaS founder built a $50M rolling tote brand without raising money.

Topics: The Customers Chose Us · A SaaS Founder Goes CPG · Winning Next to a $10 Dupe · Supreme Wanted Round Two · 60% Net New From Collabs · A 170,000 Unit Costco PO

5 Things Every CMO Wishes CEOs Knew But Will Never Say to Your Face

5.5K views · 1w ago · 1:14:13

“Some businesses aren’t ready for great CMOs.” What do CMOs want from their CEO but never ask for out loud? MacCoy Merkley (CMO, Portland Leather Goods), Matt Bertulli (Founder, Pela Case & Lomi), Jason Panzer (President, HexClad), and Mike Beckham (CEO, Simple Modern) unpack 5 truths CMOs won’t say to the boss’s face, and what CEOs lose by ignoring them.

Topics: What CMOs Won’t Say · From $13K a Year to CMO · Growth Is a Terrible Word · CEOs Get Marketing Wrong · Why HexClad Has No CMO · Only the CEO at 7 Figures

10 Elements of a Winning Offer & How to Test Them: Operators Build (E9)

6.1K views · 1w ago · 1:34:19

“A great offer makes the customer feel stupid for saying no.” How do you know your offer is wrong before the market tells you? 2. Fits how the product is used 3. One customer + one problem 5. Tackles your top objections 6. Gives a reason to buy “now” 7. Priced right for your market 8. Your most-valuable customer 9. Built for orders 2, 3, 4, etc. 10. Profitable unit economics

Topics: Steal Our 10 Offer Rules · Jordan’s Offer Audit · CAC Versus Order Size · Whitelisting at Scale · The Chief Ovary Officer · Give Her Permission

How to Position Your Brand & Products: 5 Ways to Win Against “Better”

8.2K views · 2w ago · 1:06:20

“Better is probably the worst word you could use in marketing.” How can a DTC brand stand out in a category full of identical promises? Matt Orlić (Co-Founder, Qure Skincare) joins Mike Beckham (CEO, Simple Modern) and Matt Bertulli (Founder, Pela Case & Lomi) to break down why brand positioning beats a better product. Each story shows how a brand can win a crowded category without inventing anything new.

Topics: Better Is a Weak Word · 5 Ways to Position · Why Qure Goes First · Imitate Then Deviate · Yeti Just Sold It Cold · Talk to Your Customers