Life gives you only 3 options. Beg? Borrow? or Sell? Let's learn Selling! I am a practitioner of the “Religion of Sales” with a dream of empowering 1 million…
11:2196 views · 1mo ago · 11:21
Emotional vs Rational Selling: Who Really Wins? Do consumers buy with their heart or their head? The Great Debate between Emotional Selling and Rational Selling, using two very different brands as contenders: Cadbury and Redmi.
13:54106 views · 1mo ago · 13:54
It’s not just a habit. It’s the Attention Economy. In Episode 6 of The School of Sales’ Consumer Psychology Series, we explore how the rise of short-form content, algorithms, social media and creator-led marketing has fundamentally changed the way consumers discover, evaluate and buy products.
16:24300 views · 1mo ago · 16:24
Why does a “better” product sometimes lose the sale? JBL is a globally respected audio brand with strong product quality and decades of credibility. Yet, in India’s college market, boAt has built a much stronger presence.
14:21192 views · 2mo ago · 14:21
How do consumers actually decide what to buy? In this episode of The School of Sales – Consumer Psychology Series, Sanjay Singh breaks down the EKB Model of Consumer Decision-Making using a real-world car-buying story to explain how consumers move from recognising a need to becoming loyal brand advocates.
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