Shopify Masters

How I Found Our Biggest Product Problem on the Internet (And How I Fixed It!)

485 views · 1d ago · 29:46

How Real Customer Feedback Drives Ruggable’s Growth Strategy. Free Shopify Trial Ruggable sold 14 million rugs and built a nine-figure D2C business, but growth had stalled. To restart it, the team went to Reddit, read what frustrated customers had been saying for years, and rebuilt the product around it. In this episode, Sarah Kleinman, Chief Commercial Officer at Ruggable, shares how an established brand turned customer complaints into a growth engine.

Topics: Introducing Sarah Kleinman, Chief Commercial Officer at Ruggable · How a Philosophy Degree Shapes Her Approach to Retail · What a Chief Commercial Officer Actually Does · Why Reddit Became Ruggable's Gold Mine for Customer Feedback · How Defining the Core Customer Cut Through the Noise · The Moving-Season Insight That Rewrote the Retail Calendar

How I Built a Business by Word of Mouth

1.6K views · 1w ago · 20:26

How I Started a Business for People Who Appreciate the Good Things in Life. The Story of Good Liver (aka Un Bon Vivant!) Free Shopify Trial In this episode, Bert Youn, founder of The Good Liver, shares how he stepped out of his comfort zone as a Hollywood animator to build an organic lifestyle brand centered on beautifully crafted global artifacts.

Topics: Early Business Endeavors and Sourcing Supply Chains · Strategic Growth and Customer Acquisition Pathways · Funding Philosophy, Financial Structure, and Growth Patience · Assortment Expansion Strategies Across New Categories · Experimental Content Production and Organic Engagement · Evolving Marketing Channels and Channel Diversification

Why 20 to 30% Growth Is Enough When You're Bootstrapped

1.1K views · 2w ago · 25:38

In this candid interview, the cofounders walk through the numbers behind their model: why spending $100 to land a book fair client can pay off while the same spend on a $30 book leaves you underwater, and how fair length and school size changed their results. Muammar, a practicing lawyer with two offices, explains how he uses AI to turn one video into 10 pieces of content.

Topics: Meet Stephanie & Muammar Reed, Founders of Mija Books · The Search for Books Their Daughter Could See Herself In · From Pop-Ups to $5,000 Book Fairs: Finding the Most Profitable Channel · Why a Full-Time Sales Hire Didn't Fit a Seasonal Business · How a Full-Time Lawyer Uses AI to Turn One Video Into 10 Pieces of Content · Where the Revenue Really Comes From: Book Fairs, School POs & D2C

How I Bring in More Profit with Less Revenue

1.1K views · 3w ago · 29:31

Guest: Less Revenue

What I offload to AI as a founder of Escapod, a company that builds and ships camping trailers. Free Shopify Trial When Chris Hudak and his wife got tired of spending more time setting up camp than enjoying the outdoors, they sketched an idea for an off-road trailer on a napkin. With zero manufacturing experience, Chris built the first prototype in a garage and inadvertently sparked a multimillion-dollar camper business.

Topics: Solving Personal Frustrations and Early Prototypes · Assessing Initial Demand and Turning a Need into a Business · Personal Sacrifices, Support Systems, and Going All In · Hospitality Background and Managing High Customer Expectations · Navigating Complex Operations and Direct-to-Consumer Challenges · Integrating AI Tools to Enhance Customer Experience

How Getting Sued Was A Milestone for Our Business

1.9K views · 4w ago · 30:58

In 2015 Kent Yoshimura was mixing supplements in a Ziploc bag in his college dorm room. A decade later, that experiment became Neuro, a nine-figure brand on shelves at Walmart, Whole Foods, and Costco, with a roster of partners that includes MrBeast, , and Diplo's Run Club. In this episode, college friends turned co-founders Kent Yoshimura and Ryan Kent break down how they built an entirely new category in functional wellness with no business experience.

Topics: Meet Ryan Kent and Kent Yoshimura, Cofounders of Neuro · How a Scuba Trip Turned Supplements Into a Business · Why They Only Use Ingredients Backed by Science · What Coworker Feedback Taught Them About Product Design · The Reddit Post That Got Them on National TV · When Kent's Cell Phone Was the Customer Service Hotline