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Guest: Inside Pakistan's Perfume Boom
Tune into this insightful podcast with Farrukh Hanif, CEO of Fawwaha Perfumes, as he shares the story behind one of Pakistan's fastest-growing perfume brands. Discover why imported perfumes fade in Pakistan's heat and humidity, how fixatives make fragrances last longer, the real difference between attar and modern perfume, and the truth about whether perfume is Sharia compliant.
Topics: From Computer Engineer to Entrepreneur · Why Perfume Fades So Fast in Pakistan · Market Saturation & 3 Years of R&D · What Does "Fawwaha" Mean? · Attar vs Modern Perfume · What's Inside a Perfume Bottle