Welcome to your favorite business brainstorming session. Influencer marketing, growth marketing, content marketing, and more - it's all here. Creativity. Bre…
42:0713K views · 4d ago · 42:07
Checkout Brians Content Agency Growth Playbooks, Directly To Your Inbox
Topics: $100M in Under a Year · Sell What Customers Say · The Core Three Formula · Creators as Creative Strategists · Creative ROI & Funnels · Organic First: Make Them Want It
53:2112K views · 1w ago · 53:21
We also get into founder-generated content, why showing up in person beats posting online, why he spent $38K on private clubs in a single month, and the lesson behind it all: hustle, enthusiasm, and getting over the fear of judgment.
Topics: Why Social Capital Beats Financial Capital · How a 21-Year-Old Landed Nine-Figure Brands · $1.1M in Street Reviews Without a Computer · Training Hosts & Camera Technique · Example Script: Liquid I.V. · Why Founder Content Will Beat UGC
1:04:4811K views · 2w ago · 1:04:48
Steven Borrelli, founder of Cuts, built a DTC clothing brand that sold over 8 million T-shirts. In this episode, he shares the strategy behind that rebuild, including how he built a massive creator army, the decisions that cut customer acquisition costs in half, and how he runs a lean team with AI.
Topics: Cuts’ Rise: DTC Growth & the NBA Bubble · Reinventing Cuts as Fashion Changes · How Bundles Cut Customer Acquisition Costs · Customer Retention Strategies · Financial Learnings: Cash Flow & Profits · How Cuts Survived Tariffs
51:3275K views · 3w ago · 51:32
Meet the creative mind behind Elwood, one of the hottest clothing brands in LA. Justin Saul breaks down exactly how he built Elwood from the ground up and the playbook he's running for his second brand, Intra. From speaking to different audiences and building a strong brand identity, to managing the stress and anxiety that comes with it — he holds nothing back.
Topics: How Elwood Became the King of Basics · Buying a Dead Brand for Six Figures · The Weekly Drop Strategy · How to Plan Content for Several Drops · Brand Inspiration & Competition · Launching Intra With Romeo Beckham
46:2624K views · 1mo ago · 46:26
What if we could speedrun you to 100K followers in just 90 days? Alex García built the perfect playbook to scale your follower count in 3 months and he's holding nothing back. In this episode, he and Brian break down how to write a copy that converts, the formats you need to post daily, and how to test your strategy like a pro.
Topics: Breaking Down How We Built This Model · Day 0 to 30: Skill Development · Look, Observe, Migrate · Copywriting · Great Visuals · Testing Strategy & Formats
49:0127K views · 1mo ago · 49:01
You don't need to post a ton of content to sell a product online. Jack Raines is proof. And in this episode, we talk about his guerrilla marketing playbook for the launch, the 600K-view tweet that started with a single photo, how Penguin came into the picture, and what it takes to make the New York Times bestseller list.
Topics: How Jack Landed a Penguin Book Deal · Writing a Book Proposal (Why You Should Niche Down) · Book Advances and Royalties Explained · What It Takes to Hit the New York Times Bestseller List · Which Book Niches Sell the Most (and How AI Is Killing Self-Help) · Influencer Seeding Strategy for a Product Launch
10:3713K views · 2mo ago · 10:37
Everyone's obsessed with sexy businesses, but there's one business model that benefits most of them. In this episode, Brian Blum shares how he built and sold his content agency in under 2 years for multiple seven figures, without a single outbound pitch. Every client came to him.
Topics: Giving Away The Sauce & Inspo Process · Building the Right Channel Mix · Sales Funnel & Hiring Talent · Fulfillment & Delivering Outcomes · Position Yourself Strategically for an Acquisition
55:4710K views · 3mo ago · 55:47
What does it actually take to win luxury clients? Chris Howell, CEO of SPX Gym Design, has designed gyms for some of the wealthiest hotels in the world. In this episode, he breaks down the art of world building, what luxury clients are really craving in hospitality, and why a great gym can be the reason someone books a hotel and keeps coming back.
Topics: Chris Howell's Approach to World Building & Designing Experiences · What Are Luxury Clients Craving in Hospitality? · Hotel Gyms as a Revenue & Retention Strategy · Constraints in the Hospitality Business · The Moodboard Process: Where Inspiration Comes From · Niching Into Luxury & the Opportunities
39:2640K views · 3mo ago · 39:26
There's never been a better time to build an e-commerce brand. If you're ready to build your own brand, this one is for you. Enjoy the episode! Turn your customer support into a revenue engine Want Free Game? If you’re a creator that wants to make $10k/mo
Topics: Massive Total Addressable Market · Enemy Marketing & Routine-Building Form Factor · Working with Creators · P&L & Offer Construction · Organic Content Strategy · Attempting to Break Into Retail
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