The Creator Room

The Creator Room

@tcrpodcast · 37K subscribers · 645 videos · English

The Headquarters of India’s Creator Economy. Welcome to Digitek Presents The Creator Room! We decode the business models, content strategies, and growth play…

Episodes

1:32:35

CarryMinati’s manager decodes his entire business

25K views · 7h ago · 1:32:35

Guest: Deepak Char

What does it take to build and manage the business behind one of India's biggest YouTube creators? In this episode of Digitek Presents The Creator Room, Bijay Gautam sits down with Deepak Char, CarryMinati's business partner and manager, who has worked alongside him for over seven years.

Topics: How Deepak Improved CarryMinati’s Business · Brand Deals, Pricing and Creator Management · Odoo Brand Integration · Back to the Interview · Deepak’s Corporate Career and Background · How Deepak Joined CarryMinati

1:34:49

How Aayush Sapra became India's favourite food-time entertainer?

236K views · 1w ago · 1:34:49

Guest: Aayush Sapra

In this episode of Digitek Presents The Creator Room, Bijay Gautam sits down with Aayush Sapra, one of India’s most-watched food creators. They break down the strategy behind his comedy-led food content. Aayush explains why he chose volume over polish, how he designs videos for the 20-minute lunch break, and what it costs to run two channels at this scale.

Topics: Aayush Sapra Wants to Beat Taarak Mehta Ka Ooltah Chashmah · Aayush Sapra’s YouTube Strategy · Why Are Aayush’s Videos 20 Minutes Long? · A Guessing Game with Aayush · Why People Watch Aayush Sapra During Lunch · How Aayush Strategises His Content

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