The Futur

The Futur

@thefutur · 2.8M subscribers · 2,286 videos · English

Business, branding and pricing for creative people.

Episodes

50:53

The Painful Truth About Being a “Jack of All Trades”

27K views · 5d ago · 50:53

You don't lose a bid because your work isn't good enough. You lose it because a specialized competitor made the decision obvious — and this is how you become that competitor instead. At a FOMO Masterclass, @ChrisDo breaks down why he used to lose big jobs to specialized competitors despite a strong portfolio, then rebuilds a skeptical business owner's objection into a signed deal, live, in front of the room.

Topics: Why You Should Niche Down · How To Build Authority In Your Field · How To Write Copy That Sells · How To Quantify Your Value · Why Confidence Wins The Deal · How To Handle Client Objections

7:49

Better Work Won’t Get You More Clients. This Will.

26K views · 2w ago · 7:49

Most people think a better service will bring more clients. Usually, it’s how you sell it. In this episode You do great work, but clients still aren’t buying. You explain your process when clients only care about the result. You’re not sure whether to chase clients or build an audience. You keep adding offers and wonder why growth has slowed.

Topics: Why Clients Aren’t Buying Your Service · Selling Outcomes vs. Deliverables · Finding Your Target Audience · Inbound vs. Outbound Marketing · 5 Levels of Customer Awareness · Fastest Way to Do Market Research

10:39

How to Stand Out When Everyone Sells the Same Thing

91K views · 1mo ago · 10:39

If customers cannot tell you apart from your competitors, more marketing will not fix your brand positioning. Learn how to craft a repeatable brand story that resonates with your customers so they do the marketing for you. By refining your business branding, you move away from the middle ground where brands go to die and start building a distinct identity that competitors cannot easily copy.

Topics: Why Most Brands Fail · How to Define Your Brand · How to Stand Out From Competitors · Packaging Design That Sells · Product Packaging Ideas · What Is a Repeatable Story?

8:43

How To Get A Client To Reveal Their Real Budget

130K views · 1mo ago · 8:43

You're watching a slice of the full masterclass. Watch the FOMO series Most people wait for the client to bring up money first — and lose the negotiation before it even starts. Live on stage at the FOMO Festival of Modern Owners in Bucharest, @ChrisDo runs unscripted pricing role-plays with audience members — pulling them into real client calls to test how they handle a vague budget, a lowball offer, or a client who won't commit.

Topics: Why Price Anchoring Works · When Clients Have No Budget · Handling a Client's Lowball Offer · How To Bring Up Price First · Pricing a Brand New Client · Stop Selling Before Qualifying

45:15

Stop Promoting Your Business. Start Telling Better Stories

189K views · 2mo ago · 45:15

You don't need more marketing to get more clients. You need proof — told as a story — that makes them say yes. Part 2 Part 3 Part 4 Live on stage at a FOMO Festival masterclass, @ChrisDo pulls audience members up for unscripted, one-on-one coaching — putting their actual businesses under a microscope in front of the room to figure out why growth has stalled.

Topics: QA Session Intro · How To Pitch Your Business Clearly · This Instantly KILLS Your Pitch · How To Get Clients To Pay More · Why Your Marketing Videos Don't Work · How To Tell A Story That Sells

5:48

The Personal Branding Lesson Nobody Teaches

40K views · 2mo ago · 5:48

Your personal brand isn't generic because of your strategy. It's generic because you're still building it to win over a business partner, a client, or a troll who was never going to approve anyway. At the FOMO Festival Q&A, @ChrisDo answers a question about building a personal brand alongside a business partner with one diagnostic instead: who's your number one fan, and who's your number one troll?

Topics: What Is Personal Branding? · How To Stop People Pleasing · How To Stop Seeking Validation · How To Love Yourself First · How To Handle Online Criticism · How To Silence Your Inner Critic

17:02

How to Negotiate Without Looking Desperate — LIVE ROLE PLAY

22K views · 2mo ago · 17:02

You're watching a slice of the full session. Watch the complete conversation here Stop chasing others and start focusing on your own self worth in relationships. Learn why being the prize changes every dynamic. Many people lose their power because they view their partner as the prize. This video breaks down why that mindset creates an uneven playing field and how to shift your perspective to regain control in your interactions.

Topics: The Mindset of Being The Prize · How To Respond To Lowball Offers · How To Create A Win-Win Negotiation · Why Everyone Deserves To Get Paid · When Negotiating Too Hard Backfires · Relationship vs. Business

12:52

Why 97% of Creatives Stay Broke...

87K views · 3mo ago · 12:52

Niching down feels wrong because it forces you to say no to most of the market. But that’s exactly why it works. In this live business coaching session, we break down why most entrepreneurs, creators, consultants, and service providers struggle to pick a niche — and why trying to serve everyone usually means serving no one.

Topics: Why niching down is so hard · The problem with picking a niche · Why serving everyone means serving no one · The power of specialization · Difficult things are worth having · The Dip: why most people quit too soon

2:33:51

YouTube Growth Strategy That Actually Works w/ @AprilynneAlter | MASTERCLASS

26K views · 3mo ago · 2:33:51

Master your YouTube growth strategy with expert insights on ideation, packaging, and storytelling to reach a wider audience. Most creators struggle because they focus on production value rather than the core pillars of a successful channel. In this session, YouTube strategist Aprilynne Alter breaks down the framework for high-potential content ideation.

Topics: How to Find Better YouTube Ideas · How to Know If Your Video Idea Will Work? · Growing Beyond Your Niche · What Actually Makes a Video Go Viral? · Audience Research That Works · Build a YouTube Content System

2:25:15

Easy Way to Get Clients Without Ads or Cold DM's - FREE 2 HOUR MASTERCLASS

62K views · 4mo ago · 2:25:15

Build your own lead‐generating scorecard with ScoreApp AI Most business owners struggle with finding new clients, but this video teaches a proven approach for generating infinite leads consistently. We break down the specific methods used to attract prospects directly to you, so you can stop chasing people and start closing deals more efficiently. Whether you are tired of cold outreach or just need a more sustainable system, this guide provides the clarity you need.

Topics: The disadvantages of relying solely on referrals. · How inconsistent lead flow affects your business behavior. · Mindset Shift #1: Your business is your number one client. · Action Item: Scheduling non-negotiable "business development" time. · The Trust Economy vs. The Attention Economy. · The Power of Partnerships: High trust and high scale.

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