40:55Beyond Cricket: India’s Sporting Underdogs | SPORTSCOMM Podcast with Sriwant Wariz
1K views · 5d ago · 40:55
Guests: Beyond Cricket, Sriwant Wariz
In this episode of The Startup Caffe, our host Sriwant Wariz sits down with Somit and Abhoy, founders of SPORTSCOMM, to explore how sports communication can bring India’s underdog sports and athletes into the spotlight. From surfing and shooting to football and women’s ice hockey, they discuss the challenges faced by emerging sports, the importance of storytelling, and how media visibility can help build a stronger sporting ecosystem in India.




