Thirsty Thursdays @3PM EST

Thirsty Thursdays @3PM EST

@thirstythursdaysat3pmest · 5K subscribers · 547 videos · English

I'm a 20+ year veteran in the wine & spirits industry that loves innovation. I'm interviewing those that are creating it from agriculture to glass. We will d…

Episodes

1:17:31

Beverage Industry Trends: Why Alcohol Isn't Dying (It's Changing)

37 views · 2mo ago · 1:17:31

Guest: Beverage Industry Trends

Beverage alcohol trends 2026 RNDC/Reyes consolidation, RTD growth, non-alcoholic drinks, premium spirits, consumer spending & AI are reshaping the beverage industry. CBS Sunday Morning 6 min Video Presentation The beverage alcohol industry is in the middle of a major reset.

Topics: Economic Indicators and Industry Insights · The Rise of Regional Chains and Market Dynamics · Diageo and Reyes: A Complex Relationship · Navigating the Evolving Beverage Sales Landscape · The Impact of Market Changes on Sales Teams · Understanding the Scale of the Beverage Industry

38:58

🥗 The App That's Changing How We Eat 🔍📲

26 views · 4mo ago · 38:58

Guest: Galen Karlan-Mason

What's REALLY In Your Food? The App Exposing It All This week on Thirsty Thursdays, Jessie sits down with Galen Karlan-Mason, founder & CEO of @greenchoicepbc — a public benefit food health intelligence company that has analyzed over 1 million foods across the US using science, data, and AI!

Topics: Welcome and Meet Galen Karlan-Mason · From Vermont to San Diego: Galen's Journey · Playing Soccer in Peru & Starting a Nonprofit · How Failure Led to a Business Built for Good · What Is GreenChoice? The Food Intelligence Platform Explained · The Aha Moment: Scanning Products for Impact

1:01:57

Thirsty Thursdays: Inside the Billion-Dollar Beverage Revolution

26 views · 5mo ago · 1:01:57

Tariffs, THC drinks, RTDs, distributor shakeups & rising cocktail prices The beverage industry is changing fast. Watch now! ⁨@ThirstyThursdaysat3PMEST⁩ The beverage alcohol industry is in the middle of a massive reset. In this powerhouse panel, JessieO sits down with leaders from whiskey, recruiting, consulting, and beverage strategy to unpack what’s really happening behind the scenes.

Topics: Economic Challenges and Consumer Behavior · Shifts in Distribution Power and Market Dynamics · Emerging Trends and Future Outlook · The Impact of Distributor Prioritization · Cultural Dynamics in Distribution Companies · Challenges of Market Consolidation

51:43

Bridging The Beverage Industry's Biggest Problem

17 views · 6mo ago · 51:43

Buyers can’t find brands = lost sales. Learn how Drink Distro connects suppliers & buyers in real time with data, distribution visibility & faster decisions @ThirstyThursdaysat3PMEST Engaging Summary This episode breaks down a major gap in the beverage industry: visibility. If buyers can’t find your product, it doesn’t get sold. Simple.

Topics: Journey into the Wine and Spirits Industry · The Impact of Corporate Changes in Distribution · The Importance of Storytelling in Branding · Introducing Drink Distro: Bridging the Gap · How Drink Distro Works for Brands and Buyers · Expanding the Ecosystem of Drink Distro

1:08:46

This Wine Hack Changes Everything 🍷🔥

5 views · 7mo ago · 1:08:46

A wine experience powered by data, science & real-time flavor See how this innovation transforms taste, boosts enjoyment & drives growth in beverage experiences ⁨@ThirstyThursdaysat3PMEST⁩ This episode isn’t about wine... it’s about experience, community, and unlocking better answers through simple innovation.

Topics: The Evolution of Wine Nights · Innovations in Wine Decanting · The Social Aspect of Wine · The Experience of Wine: Enjoyment and Interaction · The Evolution of Wine and Consumer Experience · The Art of Wine Enjoyment

1:04:11

Beverage Brand Launch Do's & Don'ts 🚀

69 views · 7mo ago · 1:04:11

Launching a beverage brand in 2026? Learn the do’s & don’ts, data, analytics, sales strategy, and real-time insights from industry experts. Build smarter, grow faster @ThirstyThursdaysat3PMEST Engaging Summary This panel breaks down the real answer behind launching a beverage brand today—and why most fail before they ever see growth.

Topics: Understanding the 'Why' Behind Launching a Brand · Navigating the Learning Curve in the Beverage Industry · Identifying Market Opportunities and White Space · The Importance of Data and Analytics in Brand Strategy · Emerging Trends: Non-Alcoholic and Alternative Beverages · The Evolving Landscape of THC and CBD in Beverages

11:47

I Tried THC & Mushroom Drinks So You Don't Have To

5 views · 7mo ago · 11:47

We taste THC drinks & mushroom-infused beverages Flavor profiles, functional ingredients, magnesium, lion’s mane & clean energy explained. @ThirstyThursdaysat3PMEST 80s soda nostalgia meets functional wellness. In this episode, Pete Olander walks through flavor development, masking cannabinoids, and building clean-tasting THC and mushroom beverages.

4:37

Could Regulation Kill Cannabis 🌿Worst Case Scenario

5 views · 7mo ago · 4:37

What’s the worst-case scenario for cannabis regulation? Fines, interstate commerce, Schedule 3, 280E taxes & hemp beverage carve-outs explained. @ThirstyThursdaysat3PMEST What’s the worst that could happen? Fines start. Retailers panic. Orders stop. Manufacturers lose revenue. The industry contracts.

3:37

Building a Hemp Brand Isn’t Easy 🌿🚀

3 views · 7mo ago · 3:37

Building a hemp brand takes grit Startup lessons on partnerships, hiring, AI tools, leadership & scaling in the cannabis and beverage industry. ⁨@ThirstyThursdaysat3PMEST⁩ Building in cannabis isn’t glamorous. It’s volatile, misunderstood, and full of lessons.

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