Callum McDonnell

The 4-Part Trailer Formula Behind Diary Of A CEO

457 views · 5d ago · 9:25

Start or grow your own Podcast with me Anthony Smith was the Director of Trailers at The Diary Of A CEO, the editor behind the trailers that turn every episode into an event. In this clip, he breaks down the formula behind every DOAC trailer, from finding the perfect hook to the narrative structures he uses to get you to watch a two hour podcast.

Topics: The four ingredients of every DOAC trailer · What makes an amazing hook · Problem, cost, solution · Editing music, sound and B-roll separately · How long a DOAC trailer really takes

Chris Williamson's Short Form Strategy Nobody Talks About

922 views · 1w ago · 6:20

Start or grow your own Podcast with Callum This is a short form masterclass. We get into Why Modern Wisdom held off on short form for so long How 150 faceless clip accounts became a secret distribution channel Why short form was never a conversion piece for Chris

Topics: The 150 faceless accounts strategy · Why short form cannot save a weak podcast · How much content should a top podcast post? · Why short form was never a conversion piece

I Asked Steven Bartlett’s Team How To Build A $400M Podcast

1.1K views · 2w ago · 34:53

Start or grow your own Podcast with me In this episode, I break down the 11 rules Steven Bartlett’s team shared with me, with insights from Grace Andrews (former Marketing Director), Anthony Smith (the editor behind the trailers) and Tom Lewis (Steven’s paid media partner).

Topics: Rule 1: Have a really clear mission · Rule 2: Don’t copy other podcasts · Rule 4: Make learning someone’s job · The clips experiment that backfired · Rule 5: Testing 100 thumbnails before every episode · The golden rule of running experiments

Chris Williamson’s Producer Reveals His YouTube Strategy

327 views · 3w ago · 10:44

Start or grow your own Podcast with me In this clip, he breaks down the YouTube strategy behind Modern Wisdom, including the mid-length clips that even people at YouTube hadn't seen before. This is a YouTube growth masterclass.

Topics: The mid-length clips YouTube hadn't seen before · Planning scroll-stopping moments · MrBeast's reinvestment principle · The news doc Chris reads before big episodes · More shots on goal from every episode · One channel vs a separate clips channel

What It's Like Working For Chris Williamson

3K views · 3w ago · 9:18

Start or grow your own Podcast with me In this clip, he shares what it was actually like working with Chris day to day, how obsessed he was with the smallest details, and why there's always a price you pay to build something great.

Topics: Chris's obsession with the small details · Editing on GarageBand and texting every day · Learning to let go · Why delegating early is a red flag · Bringing in a YouTube strategist · Why every episode keeps working for you

How a $2 Billion Founder Manages His Team

185 views · 4w ago · 4:18

Start or grow your own Podcast with me Ronnen Harary is the co-founder and chairman of Spin Master, the company behind PAW Patrol, Bakugan and the Rubik's Cube. He says the biggest competitive advantage at Spin Master isn't any of its brands. It's the culture. In this clip, he explains how he builds a team that grows with the company, and when he lets people go.

Meet The Podcast Genius Behind Chris Williamson’s Modern Wisdom

7.3K views · 1mo ago · 1:59:26

Start or grow your own Podcast with me In this episode, he breaks down the 9 principles he learned from Chris, and the levers that took Modern Wisdom from a bedroom podcast to one of the biggest shows in the world. This is a podcast growth masterclass.

Topics: The hockey stick inflection · Why Chris didn't quit and the Joe Rogan bump · The smartest growth move: moving to Austin · Data is useful, but don't compromise your tone of voice · The best will always rise to the top · The David Goggins cinema shoot (and the smoke alarm)

Billionaire Explains What To Work On In Your Business

563 views · 1mo ago · 6:27

Start or grow your own Podcast with me Ronnen Harary is the co-founder and chairman of Spin Master, the company behind PAW Patrol, Bakugan and the Rubik's Cube. He went from signing off every product the company made to watching one of its biggest ever hits launch without him. In this clip, he explains how to decide where you should actually spend your time as a founder.

Billionaire Explains How To Win Every Pitch

214 views · 1mo ago · 7:55

Start or grow your own Podcast with me Ronnen Harary is the co-founder and chairman of Spin Master, the company behind PAW Patrol, Bakugan and the Rubik's Cube. He's pitched toys, TV shows and films to the biggest companies in the world, and he's never used a PowerPoint. In this clip, he breaks down what actually wins the room.

Disney Said No, So He Created PAW Patrol

287 views · 1mo ago · 10:23

Start or grow your own Podcast with me Ronnen Harary is the co-founder and chairman of Spin Master, the company behind PAW Patrol, Bakugan and the Rubik's Cube. When the big studios wouldn't give Spin Master their top licences, they started making their own shows. PAW Patrol was born at the lowest point in the company's history, and it became one of the biggest kids' brands in the world.