Ex-management consultant and Chartered Accountant building the coolest, chicest, financially-coded media brand on the internet. → Weekly videos on how I'm le…
3:54704 views · 9mo ago · 3:54
Guest: Great Lock-In
Submit your dilemmas or feedback: info@ Links & resources Elsewhere on the internet ⇢ Pinterest ⇢ devamsha I’m Devamsha, and I’m redefining entrepreneurship. I’m an ex-corporate, former accountant, building financial wellness through Financial Hot Girl and inspiring other ambitious people build personal brands part-time.
13:485.8K views · 1y ago · 13:48
Eighteen months ago, I quit my corporate job to build a life on my own terms. Since then, I’ve experimented with freelancing, building digital products, and launching my brand Financial Hot Girl. In this video, I’m reflecting on the real ROI of quitting my job, and revealing my biggest decision yet: I’m travelling across Latin America for six months!
Topics: The reveal! · What the last 1.5 years since quitting corporate have looked like · What I’ve learned about money, work, and fear · How financial literacy changed my mindset · Why I’m travelling: exploring wealth across cultures · Preparing to leave and staying financially secure
25:262.2K views · 1y ago · 25:26
At 29, I'm not anti-children, but I'm terrified of the motherhood penalty. In this Financial Hot Girl episode, I'm breaking down why the choice between having kids and staying child-free feels impossible - and spoiler alert: it's not just you.
Topics: Timing, fear, and the lose-lose dilemma · This is not a pros and cons list · Economic breakdown: the motherhood penalty · The fatherhood bonus vs the mum tax · The emotional toll we don’t talk about · The grief of choosing childfree
14:182K views · 1y ago · 14:18
Today we're diving deep into under-consumption and mimetic theory - the psychology behind why most of us buy things we don't actually want or need. I'll explain how copying other people's desires is keeping you stuck in spending patterns that work against your wealth-building goals, and share my three-question framework that's completely transformed my relationship with money.
Topics: Why You Buy Things You Don't Actually Like · Mimetic Theory: The Psychology of Copying Desires · The Belonging Trap That's Keeping You Broke · Why Control Matters More Than Money (After £70k) · My Personal Story: Waiting for Permission to Invest · The Three-Question Anti-Mimetic Framework
10:463.3K views · 1y ago · 10:46
Why you're too tired to work on your dreams... and what to do instead. When I had a full-time job, the hardest part of content creation wasn't creating the content. It was making the decision to start working and stop rotting (lol).
23:581.4K views · 1y ago · 23:58
Money conversations cheat sheet Love is a financial decision. Not because you’re cold or calculating, but because who you build with affects everything. Your wealth, your career, your freedom, your caregiving load. This is the conversation most people avoid... but you CANNOT afford to.
Topics: The truth about love & money · The stats women need to know · What financial compatibility really means · When romantic optimism becomes risky · The hidden costs of choosing wrong · 5 traits of financially aligned partners
17:4024K views · 1y ago · 17:40
Ever written the perfect post... and then left it in drafts for weeks? This is your Cringe Mountain Masterclass — a full breakdown of the psychology behind why posting online feels terrifying (even when you're more than ready) and exactly how to overcome it.
25:072.2K views · 1y ago · 25:07
In this episode, I’m breaking down exactly what I did financially to prepare myself before quitting my corporate 9-5 to build Financial Hot Girl. I’m not gonna pretend I got everything perfect (there were definitely moments I spent more than planned for sure), but I did create a realistic runway that helped me trust myself enough to quit.
Topics: Figuring Out How Much to Save (Without Overdoing It) · My Exact ‘Quit Fund’ Strategy and Number · Knowing When to Actually Leave (Gut Feelings and Logic) · The Realities of Irregular Income and Financial Stress · Adjusting My Lifestyle and Mindset After Quitting · Unexpected Lessons, Reactions, and Priorities
19:12943 views · 1y ago · 19:12
In this video, I’m breaking down exactly what equipment you actually need to become a part-time creator... whether your budget is £0, £100, or £500+. I’ll show you how to get started with just your phone, when it’s worth upgrading your setup, what gear you should absolutely skip (even if everyone online is telling you to buy it) and my favourite tech and travel hacks to create content on the go.
Topics: Key priorities (IMO) · Sound tips · Camera tips · My setup recommendation · My upgrades · Tips to use what you have
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