Escape Fitness

Recovery Is Big Business. But Where’s the ROI?

1.8K views · 5d ago · 1:10:25

Cold plunges. Infrared saunas. Red light therapy. AI-powered recovery. Gyms are investing heavily in wellness and recovery, but are these investments delivering real returns? As recovery becomes one of the fastest-evolving areas of the fitness industry, operators face a critical question: Are they investing in what members actually need, or simply joining the recovery arms race?

Topics: The Recovery Opportunity · The Recovery Arms Race · Programming & ROI · Tom Brady's Recovery Protocol · The Future of Smart Gyms · Live at the Aescape CEO Forum

40 Years of Fitness: Where We’ve Been and Where We’re Going | Live from Peloton HQ

1.3K views · 1w ago · 27:18

Guest: John Murray

40 years of fitness industry evolution. From iconic equipment brands and the rise of strength training to digital fitness, Peloton and the wellness revolution – what's changed, and what's coming next?

Topics: 40 Years of Fitness: How It All Began · The Evolution of Fitness Equipment & Brands · Changing Consumer Trends & Digital Fitness · Peloton, Digital Coaching & Member Retention · Building Winning Teams & Business Culture · The Future of Fitness Equipment Distribution

Built by Men, Designed for Women? Fitness’s Biggest Blind Spot | Suzaan Sauerman

1.6K views · 2w ago · 50:45

Guest: Suzaan Sauerman

Is the fitness industry overlooking one of its biggest opportunities — women? For decades, much of the fitness and wellness industry has been shaped by male-led businesses, product development and research. But as women's health, strength training, longevity and wearable technology gain momentum, is the industry doing enough to understand and respond to women's needs?

Topics: Women's Health Has a Commercial Visibility Problem · Why Gyms Need to Rethink How They Serve Women · Women's Health, Education & the Gym Opportunity · Should Every Woman Have a Wearable? · Wearable Data: What's the “So What”?

Planet Fitness, HYROX & Padel | Clues to Fitness’s Next Big Shift?

2.7K views · 3w ago · 52:20

Guest: James Hurlock

What do Planet Fitness, HYROX and padel tell us about where the fitness industry is heading next? In this episode of LIFTS (Latest Industry Fitness Trends & Stories), Matthew Januszek and Mohammed Iqbal are joined by James Hurlock, founder of Fitura Brands, to explore some of the biggest shifts currently reshaping fitness, sport and wellness.

Topics: Planet Fitness, HYROX & Padel – What’s Changing in Fitness? · Planet Fitness: Rebranding the Low-Cost Gym · HYROX: From Fitness Race to Global Phenomenon · Why HYROX Could Explode in the US · Padel vs Pickleball: What’s the Next Racket Sport Boom? · Fitura Brands: Bringing Play, Train & Recover Together

Australia Special: Is Australia Showing Us What’s Next in Fitness?

2.4K views · 1mo ago · 45:27

Guest: Mohammed Iqbal

Why does Australia continue to punch above its weight in the global fitness industry? In this Australian special of LIFTS, Matthew Januszek is joined by Mohammed Iqbal, reporting from Melbourne after spending the week meeting some of the country’s leading fitness brands, including BFT, KX Pilates and Strong Pilates.

Topics: Why Australia Punches Above Its Weight in Fitness · Australia’s Fast-Growing Fitness Trends & Pilates Boom · KX, Strong Pilates & the Australian Franchise Playbook · Why Australia Focuses on Retention & Community · BFT, Recovery, Podium & Competitive Fitness · Is Longevity Australia’s Next Big Fitness Export?

Are the Biggest Fitness Brands Losing Their Grip on the Consumer?

2.5K views · 1mo ago · 41:38

Is the balance of power in fitness shifting from the biggest brands to the consumer? In this episode of LIFTS, Matthew Januszek and Mohammed Iqbal unpack some of the biggest stories shaping the health, fitness and wellness industry — and explore what they reveal about the changing expectations of today's consumer.

Topics: Are Consumers Taking Control of Fitness? · The Biggest Stories Shaping the Fitness Industry · Can You Trust Your Wearable? · WeightWatchers, GLP-1s & the Fitness Opportunity · Why Value Gyms Are Going Premium · Is the Consumer Now Driving the Gym Floor?