24:23US Market and Earned Media: How Silk The Rich Expanded
974 views · 3d ago · 24:23
Kodai Takahashi is the co-founder and U.S. CEO of SILK THE RICH, a Japanese premium haircare brand built on nano-processed silk fibroin. Launched in Japan in 2023 by THE RICH Inc., the brand is backed by the Katakura family — historic owners of the Tomioka Silk Mill — and a group of Japanese entrepreneurs and athletes.
Topics: Liquid silk haircare from Japan · Scaling to $25M across 20+ countries · Biggest challenges entering the US · Throwing out the Japan playbook · Starting from zero in the US · Why expanding within Asia was easier
