19:22Why New Balance Bet on Coco Gauff at Just 14
122 views · 14h ago · 19:22
Coco Gauff was just 14 when New Balance made a bet that would become one of the brand's most important athlete partnerships. Timestamps
Topics: Why New Balance Bet on Coco Gauff at 14 · Why New Balance Wanted to Meet Her Family First · Building a Long-Term Partnership With Coco · The Highest-Risk, Highest-Reward Bet · The Bar Where Coco Helped Design Her First Shoe · The “Call Me Champion” Plan for the US Open
