Joe Pulizzi is founder of multiple startups including Content Marketing Institute and The Tilt, and is the bestselling author of seven books including Conten…
4:08204 views · 10mo ago · 4:08
How do you know when it’s time to move on, even when nothing looks broken? In this final episode of Content Inc. (for now), Joe reflects on how chapters in our lives and careers often end quietly, without a clear signal. He explores why so many capable people stay in roles that no longer fit, how loyalty can turn into a trap, and why understanding the system and chapter you’re in is critical to knowing what comes next.
8:10100 views · 10mo ago · 8:10
In this special year-end episode, Joe revisits one of the earliest Content Inc. podcasts, originally recorded in December 2014. It’s a deeply personal reflection on growing up around his grandfather’s funeral home in Sandusky, Ohio, and the unexpected business and storytelling lessons that came from those years.
5:1970 views · 11mo ago · 5:19
In this episode, Joe digs into a hard truth most creators avoid: we keep doing things we no longer enjoy, not because we have to, but because stopping feels harder than continuing. After a personal conversation with his wife about the commitments and routines they no longer want in their lives, Joe realized something uncomfortable. Most of what fills our calendars is self-chosen... even the stuff we complain about.
4:1681 views · 11mo ago · 4:16
In this episode, Joe shares a personal story about his father, two very different types of people he observed over Thanksgiving, and why gratitude may be one of the most overlooked advantages creators can build right now.
3:15768 views · 11mo ago · 3:15
In this episode, Joe breaks down the idea he shared during his MarketingProfs keynote — why creators don’t need another tactic or another tool, but a focused ninety-day challenge that forces clarity, momentum, and real progress. It’s called the Misogi Quarter. Joe explains where the idea came from, why creators desperately need it right now, and the simple system for choosing and completing a Misogi that actually changes your identity as a builder.
5:275.1K views · 11mo ago · 5:27
In this episode, Joe revisits an old article he wrote six years ago about Apple’s Think Different campaign and discovers a deeper lesson hidden inside it. This is not a story about marketing, or even about Apple. It is a story about belief, service, and the system every creator needs to survive long enough to succeed.
3:45782 views · 12mo ago · 3:45
In this episode, Joe digs into what he believes will become the final competitive advantage for creators in the years ahead. As AI accelerates and platforms gain the ability to clone creator voices, styles, and content patterns, many of the moats creators once relied on are disappearing. Technology can now replicate content quality. Algorithms can generate reach. Even personal style and voice can be synthesized.
5:144.8K views · 1y ago · 5:14
In this unscripted, straight-from-the-heart episode, Joe talks directly to creators and entrepreneurs about what really matters heading into 2026. It’s not about doing more... it’s about doing less but with intention. Joe calls this episode “The Creator Reset.” It’s about identifying what you don’t want to do anymore — the habits, platforms, clients, or patterns that drain your energy or pull you off mission.
3:263.1K views · 1y ago · 3:26
In this episode, Joe explores what happens after the “three-year window” closes — when AI begins to produce nearly everything on demand. What does that mean for creators and entrepreneurs? Joe shares three essential moves to stay relevant and build lasting value in the coming Age of Abundance.
4:397.7K views · 1y ago · 4:39
In this episode of the Content Inc. podcast, Joe Pulizzi goes deeper into his “three-year window” theory — that short, critical period before AI changes how we create and how audiences find us. Joe shares three non-obvious strategies that will help you thrive in the age of AI Turn your audience into collaborators Take a piece of your content offline Create a memory layer that builds shared history
Topics: Strategy #1: Turn Your Audience into Collaborators · Strategy #2: Take a Piece of Your Content Offline · Strategy #3: Create a Memory Layer
3:258.2K views · 1y ago · 3:25
Guest: Hey Content Creators
This week, Joe shares insights from conversations at MAICON in Cleveland, where leading AI and marketing experts warned that creators have a limited window, about three years, before technology reshapes how audiences consume content. In a world where devices generate or curate content on the fly, traditional audience-building could vanish overnight.
5:118.2K views · 1y ago · 5:11
Joe Pulizzi is back from London—and he’s got a story that will change how you think about the future of creation. After traveling overseas (yes, to watch the Browns lose again), Joe and his wife attended ABBA Voyage, a virtual concert where lifelike digital avatars of the legendary band perform with a live orchestra. The experience was so real, so emotional, that it sparked a powerful realization: the line between real and fake content has officially disappeared.
4:392K views · 1y ago · 4:39
This week I’m reflecting on a huge milestone: the 500th episode of This Old Marketing with my friend and co-host Robert Rose. Five hundred weeks without missing an episode. How did we get here? And more importantly—what can you, as a creator, take away from this kind of consistency?
3:53176K views · 1y ago · 3:53
This week’s Content Inc. is a little different. With the launch of my new book Burn the Playbook right around the corner, I wanted to share something I rarely talk about... the “little things” that made the biggest difference in my career.
📖 Mentioned book: Burn the Playbook (Kindle)
5:124K views · 1y ago · 5:12
In this episode of Content Inc., Joe Pulizzi shares a major shift in his work and thinking. For years, Joe was known as “the content marketing guy.” More recently, he’s been called the entrepreneur guy, the creator guy, even the orange guy. But after some reflection, and inspiration from friends Jay Clouse and Jay Acunzo, Joe has distilled his new premise.
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