Marketing Against the Grain

100+ Years of Marketing Advice in 26 Minutes

2.4K views · 1d ago · 25:30

Kipp & Kieran's 6 marketing lessons (that actually matter) AI made all marketing look, feel, and sound the same. The fix isn't another AI tool. It's six classic marketing books, some of them written 100 years ago, that teach the things AI can't copy: originality, persuasion, and real human psychology. Kipp Bodnar and Kieran Flanagan each bring the books that shaped how they market, pull out the single lesson from each one that matters most right now, and show how to use it.

Topics: AI is making all marketing sound the same · Get off the marketing hamster wheel · Book 1: Direct Mail Copy That Sells (the magic word) · How framing the truth saved a bankrupt business · Kieran's case for using zero AI · Book 2: Beveridge on where original ideas come from

You're Not Behind Yet: Learn 97% of Claude (From an AI Expert)

8.3K views · 3d ago · 37:32

Guests: You're Not Behind Yet, Ruben Hassid

Framework + 6 Prompts to use Claude like an AI Expert Mentions GPC ⁠ How To AI ⁠ Loop: Outlearn. Outmarket. Outgrow Claude ⁠ Grok ⁠ WHAT WE COVER Why the best AI writers stopped using AI to write Why training AI on your writing style backfires (context bloat) Is AI copying your style, or are you copying AI's?

Topics: Why the best AI users stopped using AI to write · Why training AI on your writing style backfires · Is AI copying you, or are you copying AI? · The models outgrew your context files · AI got simpler, not harder (2022 vs now) · Hot take: you shouldn't have to pick a model

How Marketers Can Make $20K/Month With Tiny Apps

10K views · 1w ago · 14:42

Build your own AI Business in 3 Hours with less than $500 AI made building software almost free. That's great news for marketers, because the hard part is now finding a real problem and getting it in front of the right people. That's your job already. Kieran Flanagan breaks down the micro behavior formula: 250 customers paying $79 a month gets you to nearly $20,000 in MRR. 1.

Topics: AI commoditized building. Marketers win now. · He can't code. He built a $21K/month app in 48 hours. · The new 1,000 True Fans: 250 customers x $79 · Pick a category: tattoo artists · Micro behaviors: what to look for · Researching the market with an AI agent

We Over-Engineered Our Content With AI. It Almost Made Us Quit.

3.1K views · 1w ago · 11:16

Get our YouTube growth playbook Kipp and Kieran look back at 500 episodes: the burnout, the over-engineering, why losing teaches more than winning, and why the next 100K should come faster than the first. Loop: Outlearn. Outmarket. Outgrow ⁠ Hosts: Kipp Bodnar (CMO, HubSpot) & Kieran Flanagan

Topics: Lesson 1: We Over-Engineered Everything With AI · Why It Takes 5 Years · How Many Times We Almost Quit · Losing Teaches More Than Winning · What Being "Talent" Does to You · First Run-Through, Live in Front of 10,000 People

The 3 New Marketing Jobs That Didn’t Exist 2 Years Ago

2.4K views · 2w ago · 16:02

Get our playbook to redesign your marketing team for the AI era Most marketing teams are about to spend their hiring budget on the wrong skills. In this episode, Kieran Flanagan whiteboards the three hires he thinks every modern marketing team needs. Growth used to live at the bottom of the funnel: PLG, A/B tests, experiments on people who'd already found you.

Topics: Marketing teams are hiring for the wrong skills · Three roles that didn't exist two years ago · Role 1: the growth producer (and why PLG broke) · Ramp vs Brian: 600,000 receipts in a glass box · Who Ramp hired: a viral producer, a MrBeast social lead, a comedy writer · Role 2: the internet comedian

From Zero To Your First AI Content Team In 15 Minutes (w/GrokBot)

7.2K views · 2w ago · 15:55

Build a Grok Bot content team w/ these 5 agent prompts + templates Grok Bot is everywhere right now. So Kieran built an entire content team inside it: five bots that watch YouTube, generate ideas trained on our audience, rank them by our taste, research the winner, and draft the script. Then he gave the whole team access to 2,000+ tools with one connection. Ep 461 Mentions Loop: Outlearn. Outmarket. Outgrow ⁠ Grok Bot ⁠ Claude ⁠

Topics: Grok Bot is everywhere. Can it run a content team? · Why we waited: real use cases over trend chasing · Meet the team: Monitor, Ideas, Taste, Research, Draft · audience.md: training the Ideas bot on real channel data · Grok Bot's own computer and the three context files · The hack: Monid gives your bot 2,443 tools on one budget

How to Automate Your Instagram Marketing With Muse AI

16K views · 3w ago · 16:31

WHAT WE COVER What Muse is and why it's free The most slept-on AI use case in marketing Audience intelligence: what percentage of your engagers match your ICP Muse's growth strategy for the MATG account (and the "repeatability problem") What to double down on, what to stop, and why culture beats explainers Four content pillars and a weekly rhythm for a team of one

Topics: Meta's Muse: the free personal agent · The most slept-on marketing use case for AI · Muse's growth strategy for the MATG account (270K views, 29 link taps) · Double down, stop, and who's actually engaging · Four pillars, content ideas, and keeping your own taste · Content schedule and the image quality caveat