This Old Marketing w/ Joe Pulizzi & Robert Rose

The AI Numbers Are Getting Ridiculous

332 views · 3d ago · 1:08:26

The business of content is changing, and the numbers are getting ridiculous. In winners and losers, Joe celebrates Pauly Shore's viral horror short Remain Calm, and what it teaches us about reinvention, creative risks, and finding an audience. Meanwhile, Robert applauds Apple Music for showcasing the human creativity behind its new brand identity.

Topics: Former Yahoo CEO Marissa Mayer asked AI to describe her daughter in 3 words · Winners & Losers · Rants & Raves

When Marketing Goes Too Far [Elon, Vivek and Forrester]

199 views · 1w ago · 1:19:36

Is Elon Musk a marketing genius, or has Tesla officially crossed the line from hype into overpromising? Joe Pulizzi and Robert Rose kick off the episode with Tesla's latest flying-car demonstration and talk about the real reason for Elon's stunt and what he could have done differently.

Topics: White House Press Secretary Katie Zacharia · The duo digs into two fascinating research reports from Anthropic · Winners & Losers · Rants & Raves

Is ChatGPT Becoming Google?

267 views · 2w ago · 1:10:51

Do people see ChatGPT as a trusted adviser or simply another search engine? 2. Google Changes Its Content Guidance Angle: Visibility is the new traffic. Marketers are realizing that appearing in Google doesn't necessarily mean getting a click.

Topics: AI vs. SI and Guinness · Google Changes Its Content Guidance · Winners & Losers · Rants & Raves

The Biggest Changes in Marketing: AMA Special Episode

205 views · 3w ago · 55:59

In this special Ask Me Anything episode of This Old Marketing, Robert and Joe put each other in the hot seat with questions about marketing, business, and how they ended up here. They cover what’s changed in marketing over the years, the biggest business decisions of their lives, why Robert does consulting at all, and how Joe started Content Marketing Institute. Along the way, they get a little personal and share some stories you might not have heard before.

Topics: Cleveland Browns · As the Orange guy, what is the weirdest thing a stranger has given to Joe? · What’s the one chapter in Content Inc. Joe would delete today? · If Joe & Robert were part of a throuple, who would the third be? · Joe puts Robert through a Speed Round · Robert gives Joe 2 Truths and a Lie

The Marketing of AI Acceptance: The Different Paths of OpenAI, Anthropic and Meta

229 views · 1mo ago · 1:08:03

AI is getting more powerful, publishers want their communities back, and marketers are apparently becoming engineers. In this episode of This Old Marketing, Joe and Robert start with OpenAI and the growing concerns around increasingly capable AI systems. Is it marketing...or theater...or real concerns? The boys lean toward marketing.

Topics: Atlanta Hawks, Iowa Hawkeyes, and Senator Eric Schmitt · OpenAI and the growing concerns around increasingly capable AI systems · Winners & Losers · Rants & Raves

"Payin' the Bills" Director's Cut - Cheap Trick, Romantics Power Pop

132 views · 1mo ago · 3:19

A little Cheap Trick. A little Romantics. A lot of power pop. “Payin’ the Bills” is a straight-ahead rock-and-roll tribute to big hooks, loud guitars, working hard, and trying to have a little fun along the way. If you love classic power pop, Cheap Trick, The Romantics, and that unmistakable late-70s/early-80s rock sound, turn it up.

The State of Content Marketing 2027: What Comes Next

327 views · 1mo ago · 1:00:25

Content marketing is changing, and Joe and Robert believe the traditional model may finally be reaching the end of the road. In this special episode of This Old Marketing, the guys look ahead to the state of content marketing in 2027 and present two different, but complementary, models for what comes next.

Topics: Pumpkin Spice · Joe’s content marketing model: The Trust Portfolio · Robert’s content marketing model: The Plural Brand

Is Blogging Dead or Mostly Dead?

409 views · 1mo ago · 1:03:43

Joe and Robert kick off the show with a question that’s getting harder to ignore: when the CEOs building the world’s most powerful AI systems start saying development may need to slow down, how concerned should everyone else be? New warnings from Anthropic CEO Dario Amodei and OpenAI CEO Sam Altman bring the AI safety debate back to the forefront.

Topics: Deshaun Watson · Troubling new content marketing research from Andy Crestodina & Orbit Media · Winners & Losers · Rants & Raves