Jenny Mustard

Jenny Mustard

@jennymustard · 500K subscribers · 269 videos · English

I’m Jenny Mustard, a Swedish London-based author and content creator. Here you’ll find video essays discussing feminism, sustainable fashion and design, anti-consumerism, and literature, among other things. My work has been featured in The Observer, The Independent, Vogue , Harpers Bazaar, Stylist, The Evening Standard, and many other publications. I have produced and fronted campaigns focusing on feminism, entrepreneurship, sustainability, and innovation for global brands such as Google, Lexus, Calvin Klein, Squarespace, and Farfetch. My acclaimed novels OKAY DAYS and WHAT A TIME TO BE ALIVE

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Videos

16:35

I have gained 10 kg / 22 lbs (in one year)

140K views · 23d ago · 16:35

Bags in video Luna Bag (vegan leather) - Eco Caramel Luna Bag (vegan leather) - Eco Cloud Luna Bag (vegan leather) - Eco Onyx Pre-order my new novel KARRO Buy my book What A Time To Be Alive Waterstones Blackwells (FREE WORLDWIDE SHIPPING) US orders German version

📖 Mentioned books: Spanish version · Book 1 on Amazon · Book 2 on Amazon

📰 Mentioned news: Shop Wardrobe · Shop Jewellery

11:44

The Big Autumn Reset. Let's Change Everything.

30K views · 2mo ago · 11:44

Buy my book What A Time To Be Alive Waterstones Blackwells (FREE WORLDWIDE SHIPPING) US orders German version Buy my book OKAY DAYS Waterstones Blackwells (FREE WORLDWIDE SHIPPING) You know what’s up, we’re on the threshold of autumn, so we have to do it, yes it’s that time again, we’re doing a glorious autumn reset.

📖 Mentioned books: Spanish version · Book 1 on Amazon · Book 2 on Amazon

📰 Mentioned news: Shop Wardrobe · Shop Jewellery

16:10

My intense summer in Sweden (2 huge pinch-me moments & a poisonous snake)

15K views · 3mo ago · 16:10

Buy my book What A Time To Be Alive Waterstones Blackwells (FREE WORLDWIDE SHIPPING) US orders German version Buy my book OKAY DAYS Waterstones Blackwells (FREE WORLDWIDE SHIPPING) Hello and welcome back to our house in the country, we’ve been here a couple of months now, and wow, let me tell you, summer in sweden is intense. I will tell you all about it, but let me start off with something else that happened last week that was very exciting indeed.

📖 Mentioned books: Spanish version · Book 1 on Amazon · Book 2 on Amazon

📰 Mentioned news: Shop Wardrobe · Shop Jewellery

15:52

10 months of illness – I finally found a cure!

46K views · 3mo ago · 15:52

Buy my book What A Time To Be Alive Waterstones Blackwells (FREE WORLDWIDE SHIPPING) US orders German version Buy my book OKAY DAYS Waterstones Blackwells (FREE WORLDWIDE SHIPPING) Many of you will know that I’ve been struggling with my stomach for years now. Actually, my stomach has always been my achilles heel, it’s the most sensitive area of my whole body, and the one part that reacts first to stress, lifestyle changes, or general unhealth.

📖 Mentioned books: Spanish version · Book 1 on Amazon · Book 2 on Amazon

📰 Mentioned news: Shop Wardrobe · Shop Jewellery

19:23

Welcome to my new house in Sweden

58K views · 4mo ago · 19:23

Buy my book What A Time To Be Alive Waterstones Blackwells (FREE WORLDWIDE SHIPPING) US orders German version Buy my book OKAY DAYS Waterstones Blackwells (FREE WORLDWIDE SHIPPING) Hello from countryside Sweden! Yes, we made it, after so many months of planning and packing, we are finally here, welcome to my new study,

📖 Mentioned books: Spanish version · Book 1 on Amazon · Book 2 on Amazon

📰 Mentioned news: Shop Wardrobe · Shop Jewellery

11:04

We've moved to Sweden! (Goodbye, London flat)

24K views · 5mo ago · 11:04

Buy my book What A Time To Be Alive Waterstones Blackwells (FREE WORLDWIDE SHIPPING) US orders German version Buy my book OKAY DAYS Waterstones Blackwells (FREE WORLDWIDE SHIPPING) A quick check in today to keep you updated on our chaotic lives at the moment.

📖 Mentioned books: Spanish version · Book 1 on Amazon · Book 2 on Amazon

📰 Mentioned news: Shop Wardrobe · Shop Jewellery

14:22

We've found a house in Sweden.

23K views · 5mo ago · 14:22

Buy my book What A Time To Be Alive Waterstones Blackwells (FREE WORLDWIDE SHIPPING) US orders German version Buy my book OKAY DAYS Waterstones Blackwells (FREE WORLDWIDE SHIPPING) Okay, you’ve been asking how everything is going with the move, and I’m pleased to say that things are progressing nicely. I mentioned we found a countryside house in Sweden that we wanted to rent, and yes the contract is now signed, everything is officially under way.

📖 Mentioned books: Spanish version · Book 1 on Amazon · Book 2 on Amazon

📰 Mentioned news: Shop Wardrobe · Shop Jewellery

14:31

My 20-year relationship (the lessons I've learned – the hard way)

13K views · 6mo ago · 14:31

Buy my book What A Time To Be Alive Waterstones Blackwells (FREE WORLDWIDE SHIPPING) US orders German version Buy my book OKAY DAYS Waterstones Blackwells (FREE WORLDWIDE SHIPPING) You might think I’m lying now but just the other week David and I celebrated 20 years as a couple. Do congratulate us, I think congratulations are in order, don’t you think? But seriously, how is this possible? Our whole adult lives we’ve been a couple, we’ve become grownups together.

📖 Mentioned books: Spanish version · Book 1 on Amazon · Book 2 on Amazon

📰 Mentioned news: Shop Wardrobe · Shop Jewellery

15:13

We sold our LONDON home.

31K views · 6mo ago · 15:13

Buy my book What A Time To Be Alive Waterstones Blackwells (FREE WORLDWIDE SHIPPING) US orders German version Buy my book OKAY DAYS Waterstones Blackwells (FREE WORLDWIDE SHIPPING) First of all, you know we’ve decided to move to Sweden, for a while anyway, a few years. And the biggest hassle with this plan, is to sell the flat, because in the UK oh my god, buying or selling property, is the most complicated annoying project imaginable.

📖 Mentioned books: Spanish version · Book 1 on Amazon · Book 2 on Amazon

📰 Mentioned news: Shop Wardrobe · Shop Jewellery

10:44

7 books that made me cry

6K views · 7mo ago · 10:44

Buy my book What A Time To Be Alive Waterstones Blackwells (FREE WORLDWIDE SHIPPING) US orders German version Buy my book OKAY DAYS Waterstones Blackwells (FREE WORLDWIDE SHIPPING) So, I don’t actually cry from books all that often. In fact, I can only think of a handful of times a book has ever made me tear up.

📖 Mentioned books: Spanish version · Book 1 on Amazon · Book 2 on Amazon

📰 Mentioned news: Shop Wardrobe · Shop Jewellery

15:30

My absolutely fantastic writing tips (how to get started)

9K views · 7mo ago · 15:30

Buy my book What A Time To Be Alive Waterstones Blackwells (FREE WORLDWIDE SHIPPING) US orders German version Buy my book OKAY DAYS Waterstones Blackwells (FREE WORLDWIDE SHIPPING) One of the things I get asked to share the most by far, is how to get started with a creative project, and especially with writing.

📖 Mentioned books: Spanish version · Book 1 on Amazon · Book 2 on Amazon

📰 Mentioned news: Shop Wardrobe · Shop Jewellery

8:34

we ARE leaving London!

55K views · 8mo ago · 8:34

Buy my book What A Time To Be Alive Waterstones Blackwells (FREE WORLDWIDE SHIPPING) US orders German version Buy my book OKAY DAYS Waterstones Blackwells (FREE WORLDWIDE SHIPPING) Okay, I have no idea how you all will react to this video, because it is, I mean, you might think we’ve lost our minds, and you know what, maybe we have.

📖 Mentioned books: Spanish version · Book 1 on Amazon · Book 2 on Amazon

📰 Mentioned news: Shop Wardrobe · Shop Jewellery

14:33

My new extraordinary workout routine (I've transformed my body)

23K views · 8mo ago · 14:33

Buy my book What A Time To Be Alive Waterstones Blackwells (FREE WORLDWIDE SHIPPING) US orders German version Buy my book OKAY DAYS Waterstones Blackwells (FREE WORLDWIDE SHIPPING) So I think I shocked some of you when I told you back in autumn that I’ve decided to go back to the gym, after you know, quite ardently voicing my dislike for all things dumbbells and rowing machines.

📖 Mentioned books: Spanish version · Book 1 on Amazon · Book 2 on Amazon

📰 Mentioned news: Shop Wardrobe · Shop Jewellery

11:28

Are we leaving the country again?

23K views · 8mo ago · 11:28

Buy my book What A Time To Be Alive Waterstones Blackwells (FREE WORLDWIDE SHIPPING) US orders German version Buy my book OKAY DAYS Waterstones Blackwells (FREE WORLDWIDE SHIPPING) It might very well be the case that David and I will move abroad, yet again. I hear you, it’s such a left-field strange idea, consider that you know, we love London.

📖 Mentioned books: Spanish version · Book 1 on Amazon · Book 2 on Amazon

📰 Mentioned news: Shop Wardrobe · Shop Jewellery

11:29

The big 2026 reset - let’s change everything.

14K views · 9mo ago · 11:29

Buy my book What A Time To Be Alive Waterstones Blackwells (FREE WORLDWIDE SHIPPING) US orders German version Buy my book OKAY DAYS Waterstones Blackwells (FREE WORLDWIDE SHIPPING) It’s a new year, it’s a fresh start, and I for one is making the most out of the clean slate January grants us every single time it rolls in. you know I like to do this, these sort of biannual resets every new year, and every early autumn after the summer holidays.

📖 Mentioned books: Spanish version · Book 1 on Amazon · Book 2 on Amazon

📰 Mentioned news: Shop Wardrobe · Shop Jewellery

20:14

I have written an Anna Karenina reimagining (announcing my 3rd novel)

26K views · 9mo ago · 20:14

Buy my book What A Time To Be Alive Waterstones Blackwells (FREE WORLDWIDE SHIPPING) US orders German version Buy my book OKAY DAYS Waterstones Blackwells (FREE WORLDWIDE SHIPPING) Once again, I have been keeping a secret from you and from, well, everyone, and honestly I’m so good at keeping secrets I shock myself.

📖 Mentioned books: Spanish version · Book 1 on Amazon · Book 2 on Amazon

📰 Mentioned news: Shop Wardrobe · Shop Jewellery

15:05

The BEST books of 2025.

17K views · 11mo ago · 15:05

Buy my book What A Time To Be Alive Waterstones Blackwells (FREE WORLDWIDE SHIPPING) US orders German version Buy my book OKAY DAYS Waterstones Blackwells (FREE WORLDWIDE SHIPPING) So I know the year isn’t technically over yet, and considering the monumental amount of reading I do in the days between christmas eve and new year’s eve, I probably have ten more books to rate before the year is over.

📖 Mentioned books: Spanish version · Book 1 on Amazon · Book 2 on Amazon

📰 Mentioned news: Shop Wardrobe · Shop Jewellery

15:22

TOP 10 favourite moments of 2025!

5K views · 11mo ago · 15:22

Buy my book What A Time To Be Alive Waterstones Blackwells (FREE WORLDWIDE SHIPPING) US orders German version Buy my book OKAY DAYS Waterstones Blackwells (FREE WORLDWIDE SHIPPING) Okay so this video is all about the unashamedly wonderful times, the moments of 2025 so far, that I will cherish and remember forever, and chew on whenever I'm having a rainy day and in need of some optimism. So no nuance today, no taking the good with the bad, this is all about the good.

📖 Mentioned books: Spanish version · Book 1 on Amazon · Book 2 on Amazon

📰 Mentioned news: Shop Wardrobe · Shop Jewellery

10:33

The Anti Haul - 6 things you shouldn’t buy this winter

13K views · 11mo ago · 10:33

Buy my book What A Time To Be Alive Waterstones Blackwells (FREE WORLDWIDE SHIPPING) US orders German version Buy my book OKAY DAYS Waterstones Blackwells (FREE WORLDWIDE SHIPPING) Okay, here we are again: my seasonal anti haul - 6 things I won’t be buying this winter, because they’re either short lived trends, they’re wrong for me personally, or because I already have a good option at home.

📖 Mentioned books: Spanish version · Book 1 on Amazon · Book 2 on Amazon

📰 Mentioned news: Shop Wardrobe · Shop Jewellery

18:29

Stop asking me this.

23K views · 11mo ago · 18:29

Use my code【bfjenny】to enjoy an exclusive black friday offer! nov 13th – dec 2nd! ONLINE ONLY! VIVAIA sustainable shoes Waterproof PufferTherm Warm Boots (Tyler) VIVAIA Architectural-Heel Boots (Regina Pro) Round-Toe Platform Chunky Heel Loafers (Francesca) Water-Repellent Square-Toe Loafers (Samantha Walker)

📖 Mentioned books: Spanish version · Book 1 on Amazon · Book 2 on Amazon

📰 Mentioned news: Shop Wardrobe · Shop Jewellery

17:07

My new extraordinary diet – things that protect me inside and out

29K views · 1y ago · 17:07

Tickets to my Germany tour Hamburg Berlin Düsseldorf Stuttgart Buy my book What A Time To Be Alive Waterstones Blackwells (FREE WORLDWIDE SHIPPING) US orders German version Buy my book OKAY DAYS Waterstones Blackwells (FREE WORLDWIDE SHIPPING)

📖 Mentioned books: Spanish version · Book 1 on Amazon · Book 2 on Amazon

📰 Mentioned news: Shop Wardrobe · Shop Jewellery

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