58:47The Business Case for Doing Good: Jo Fairley on Purpose, Profit and Product Quality
9.6K views · 1w ago · 58:47
Guest: Jo Fairley
The biggest business opportunities often begin with a problem nobody else has thought to solve. In this episode of World’s Greatest Business Thinkers, host Nick Hague speaks with Jo Fairley, keynote speaker and co-founder of Green & Black’s and Beauty Bible, about building purpose-driven businesses that challenge conventions and create lasting value.
Topics: Early Signs of an Entrepreneurial Mind · Turning Doubt Into a Driving Force · Lessons in Leadership From an Early Editorship · Spotting a Category Before It Existed · Why Belief in a Product Simplifies Everything · Embedding Purpose Into the Business Model




